Apparently “the checkout page is dead.” VISA, it seems, wants to make commerce ambient. Shopping, in this vision, becomes so seamless that it vanishes into the background. You see something. You want it. You get it. No friction. No steps. No checkout.
This kind of story is seductive. It flatters our bias toward convenience, efficiency, and the steady technological flattening of human effort. But it also misreads the system it claims to transform.
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