Category: The Puzzle and its Pieces

Why We Keep Misreading Disruption

We’re wired to spot disruption in the wrong places—chasing the latest AI feature or platform, expecting it to upend everything overnight. Google’s new ‘Shop with AI’ mode is already stirring such claims, but as my latest Substack essay Why We Keep Misreading Disruption explores the real question isn’t what these technologies do, but what deeper systemic shifts they reveal. This piece unpacks why our visions of the future often miss the mark, how globalisation’s story helps explain structural change, and what it means to see disruption as a ‘punctuation’ rather than just incremental progress.

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The Power Loom Principle

We’ve mistaken where progress really comes from. It’s not the invention—it’s the reinvention of work.

We’re pouring billions into AI, automation, and other “hero” technologies, hoping for a productivity miracle. But the real source of past leaps wasn’t the tech itself. It was how we reorganised work around it. In my latest Substack post, The Power Loom Principle, I explore how this blind spot is stalling growth—and what we must do to reignite it.

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Book Updates Moving to Substack

For those following my book-related posts, I’m making a slight change to how I share this work. To better organise this expanding body of work, I’ve recently launched a Substack newsletter where I’ll be sharing book excerpts, work-in-progress concepts, and applications of the analytical framework I’m developing.

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