One of the trends we’re seeing across industry is for the market to split in two – low cost, and high value – with the mid-market dying. The mass market, where everyone bought the same thing, is dying, and we’re transitioning to a market where individuals make their own trade-offs between high and low cost.
This makes me wonder if the attempts to modernised the old mass market music model will work. Mycelia and Mediachain are distribution strategies in a world where the mass market is dying.
The future for the music industry might lie elsewhere.
Image: Anefo Nationaal Archief.