Is success in business due to luck or hard work? It used to be that if you worked hard and invested astutely in your business that you could expect to be rewarded. Build it and they will come. Times have changed though, and more and more often it seems that all that hard work goes to waste when an unknown (and previously unseen) competitor emerges from nowhere to steal the market from under your nose. Success has become random with the business environment perpetually unstable and in constant flux. The market is hit-driven rather than being based on careful investment. Success now depends on coming up with the right product at the right time, and having a fairly large dose of luck. Business development used to mean investing in your business and building up the assets under its control. Now it means maximising your business’s luck (or minimising the luck of others).
After much effort my book, ‘The New Instability’, has finally found its way through the channel and is now available as a paperback, ePub (iPad, Nook) and mobi (Kindle).
The nutshell summary:
The uncertain economic and business condition is not simply a passing phase, a confluence of technology is changing the how the business environment and old business models and strategies built around acquiring and leveraging assets are breaking down. A new generation of companies are rethinking how business should operate and discovering business models that are orders of magnitude more efficient than the previous lot. How have they done this? And how can how do it?
You can buy it as:
- a paperback from Amazon (US)
- an ePub from the iBookstore (AU, UK, US), Nook book store and Lulu.
- a mobi from Amazon (UK, US).
I’ll update the ‘Where to buy’ page as it finds it’s way out into the wild.