Cries of ‘analysis paralysis’ are more often fiction than fact. Every time I’ve heard someone call out the phrase in a meeting it’s to end a argument over some particular solution preference rather than an attempt end to an overly long analysis process. The problem isn’t too much analysis, it’s too little. Surrounded by weak, muddy and conflicting information we often fail to find a clear call to action that we can easily latch onto and end up playing what if with the weak solutions that we can find, unable to commit to one. We need to take a more structured approach to traveling from problem to solution – scan, focus and then act – and apply our judgement rather than trying to skip directly to the end of the book and then arguing about the conclusion.