The high street is dying. Retailers are struggling to attract customers to their stores. When they do manage to get them in the retailers worry about the same customers using their smartphones to buy a product they’ve just pick up from the shelf from an internet retailer. Retail gurus are telling the high street that they need to make their stores more inviting if they want to continue attracting an ever more fickle public; ensuring that there’s accessible parking for baby boomers who don’t like walking, QR codes on all the products for smartphone wielding Gen Ys, and so. This ignores the fact that globalisation, the internet and mobile phones have fundamentally changed the way we shop. Consumers haven’t just become more fickle, how we go about buying the goods and services we need is in the process of being transformed and any retailer that is little more than the last step in someone else’s supply chain has a poor chance of surviving.
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What recession?
The global financial crisis hit nearly four years ago in 2008 but America and Europe appear to still be stuck in the mud. Even the Asian market has softened. But is this a recession? Or are we seeing a reconfiguration of the economy as the technological seeds laid over the last few generations finally germinated and bear fruit?
Continue readingDeath of the shopping mission
When did you last go on a mission to buy something? Something specific that you had decided you needed. Were you looking for a book […]
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