Monthly Archives: September 2012

Dynamic pricing and the race to the bottom

I see that online retailers have been admiring the yield management techniques used by airlines and hotels{{1}}. After all, what’s not to like about profit maximisation? Consumer goods, however, are not a time sensitive resource who’s value crashes to zero after a particular date. Online retailers might just be starting an arms war with customers that they cannot win. The result will be a race to the bottom as mounting pressure compresses already tight margins.

[[1]]Brian Proffitt (September 2012), How much will it cost you? With Dynamic Pricing, online sellers say ‘It depends’.., ReadWriteWeb[[1]]

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My book, ‘The New Instability’, is finally available

Cover of The New InstabilityAfter much effort my book, ‘The New Instability’, has finally found its way through the channel and is now available as a paperback, ePub (iPad, Nook) and mobi (Kindle).

The nutshell summary:

The uncertain economic and business condition is not simply a passing phase, a confluence of technology is changing the how the business environment and old business models and strategies built around acquiring and leveraging assets are breaking down. A new generation of companies are rethinking how business should operate and discovering business models that are orders of magnitude more efficient than the previous lot. How have they done this? And how can how do it?

It you would like to know more then you can find an extract from the book on the ‘Extract’ page on the book’s web site.

You can buy it as:

I’ll update the ‘Where to buy’ page as it finds it’s way out into the wild.