Category: Strategy

How industries evolve

We have a new essay published in Deloitte Insights, How industries evolve: Interactions, not institutions, drive disruptive change, a collaboration with Damien Crough from prefabAUS. This essay builds on the observation in The real landscape of technology-enabled opportunity. that disruption is typically the result of the accumulation of many minor innovations, rather than being driven by some significant disruptive innovation, by showing how industries evolve when the verbs change (how organisations in the industry interact) rather than the nouns (disruption of the organisations themselves).

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