Can blockchain save the music industry?

Sex Pistols in Paradiso

I have a new post up at the Deloitte Digital blog: Can blockchain save the music industry?

One of the trends we’re seeing across industry is for the market to split in two – low cost, and high value – with the mid-market dying. The mass market, where everyone bought the same thing, is dying, and we’re transitioning to a market where individuals make their own trade-offs between high and low cost.

This makes me wonder if the attempts to modernised the old mass market music model will work. Mycelia and Mediachain are distribution strategies in a world where the mass market is dying.

The future for the music industry might lie elsewhere.

Image: Anefo Nationaal Archief.

Posted under: Business-Technology

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