Comments on: Managing personalisation is more important than managing change http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/ Trying to understand the intersection between business and technology Tue, 27 Jul 2010 01:02:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Peter Evans-Greenwood http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/comment-page-1/#comment-979 Peter Evans-Greenwood Wed, 10 Feb 2010 05:53:52 +0000 http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/#comment-979 I'm of a similar mindset, and actually see personalisation as a "<a href="http://peter.evans-greenwood.com/category/focus/value-of-information-focus/" rel="nofollow">value of information</a>" challenge. We already have a lot of contextual information that we're not using effectively: how can we make better use of it? Unfortunately a lot of personalisation efforts are algorithm driven, trying to develop the perfect personalisation backend (might I kindly direct you to the <a href="http://peter.evans-greenwood.com/2009/11/26/the-price-of-regret/" rel="nofollow">price of regret</a>). I read vendor brochures about <em>building a perfect model of the customer</em> and sigh.<br><br>Wet Wet Wet? We all have our own skeletons in the closet. (I'm more Killing Joke, The Cure :) ) I'm of a similar mindset, and actually see personalisation as a “value of information” challenge. We already have a lot of contextual information that we're not using effectively: how can we make better use of it? Unfortunately a lot of personalisation efforts are algorithm driven, trying to develop the perfect personalisation backend (might I kindly direct you to the price of regret). I read vendor brochures about building a perfect model of the customer and sigh.

Wet Wet Wet? We all have our own skeletons in the closet. (I'm more Killing Joke, The Cure :) )

]]> By: The benefits of SaaS (beyond low cost) – PEG http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/comment-page-1/#comment-981 The benefits of SaaS (beyond low cost) – PEG Wed, 10 Feb 2010 04:12:55 +0000 http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/#comment-981 [...] No more upgrades. You’re always on the latest version, and new features are roll out organically rather than every few years as part of a change management process. [...] [...] No more upgrades. You’re always on the latest version, and new features are roll out organically rather than every few years as part of a change management process. [...]

]]> By: Nigel Walsh http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/comment-page-1/#comment-978 Nigel Walsh Tue, 09 Feb 2010 12:52:40 +0000 http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/#comment-978 isn't this just the same view from a different angle - but focussed on understanding the exact context.. You would managed change to meet your current need, or personalise for exactly the same reason. The two in my mind draw different connotations. Change as you saw is something you have analysed as is and to be state and then create a plan/programme to get from one to the other – but usually by the time you arrive the goal post has moved anyway, so you are constantly changing. Personalisation on the other hand implies that its more dynamic. However, this also as Lee points out requires input to define the context... <br><br>I am seeing a lot of personalisation with Location Based Services that are making relevant offers based on Context. No point sending me alerts for Edinburgh if I am in London. Foursquare do this well. When I Check in to a location - it will tell me not only who is nearby but also any specials. They need to improve on my profile - or I need to tell them to ensure the experience is more personalised, but again I change my mind, so how will they know this...<br><br>This from someone who’s first CD was Wet Wet Wet – told you I am confused and reserve the right to change my mind! isn't this just the same view from a different angle – but focussed on understanding the exact context.. You would managed change to meet your current need, or personalise for exactly the same reason. The two in my mind draw different connotations. Change as you saw is something you have analysed as is and to be state and then create a plan/programme to get from one to the other – but usually by the time you arrive the goal post has moved anyway, so you are constantly changing. Personalisation on the other hand implies that its more dynamic. However, this also as Lee points out requires input to define the context…

I am seeing a lot of personalisation with Location Based Services that are making relevant offers based on Context. No point sending me alerts for Edinburgh if I am in London. Foursquare do this well. When I Check in to a location – it will tell me not only who is nearby but also any specials. They need to improve on my profile – or I need to tell them to ensure the experience is more personalised, but again I change my mind, so how will they know this…

This from someone who’s first CD was Wet Wet Wet – told you I am confused and reserve the right to change my mind!

]]> By: Peter Evans-Greenwood http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/comment-page-1/#comment-977 Peter Evans-Greenwood Sun, 07 Feb 2010 04:53:56 +0000 http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/#comment-977 I came to the same conclusion a little while ago when <a href="http://peter.evans-greenwood.com/2009/11/24/we-need-a-better-definition-for-mash-up/" rel="nofollow">looking at a lot of the "mash-up" portals</a>. They don't actually mash data together, nor are they really personalised, which puts them in a no man's land between two actually useful solutions. They're more like user configured personalisation than anything else.<br><br>For personalisation to work it needs to have a large dynamic element to it, with some sort of bank-end that shuffles preferences, as well as allowing you to manually express some preferences ("my mate told me that this is interesting"). We're actually working on some multi-channel/mobile stuff in this space, so I hope to find the time to collect my thoughts and blog. Bing me to you would like me to add my thoughts to the post you and @rickmans are working on.<br><br>Oh — and I'm pretty sure that not everyone peaks at 28. I'm still trying to work out what I want to be when I grow up! I came to the same conclusion a little while ago when looking at a lot of the “mash-up” portals. They don't actually mash data together, nor are they really personalised, which puts them in a no man's land between two actually useful solutions. They're more like user configured personalisation than anything else.

For personalisation to work it needs to have a large dynamic element to it, with some sort of bank-end that shuffles preferences, as well as allowing you to manually express some preferences (“my mate told me that this is interesting”). We're actually working on some multi-channel/mobile stuff in this space, so I hope to find the time to collect my thoughts and blog. Bing me to you would like me to add my thoughts to the post you and @rickmans are working on.

Oh — and I'm pretty sure that not everyone peaks at 28. I'm still trying to work out what I want to be when I grow up!

]]> By: Lee Provoost http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/comment-page-1/#comment-974 Lee Provoost Sat, 06 Feb 2010 18:24:39 +0000 http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/#comment-974 I am thinking about this personalisation thing already for a while, but then more in the form of a "digital context" that follows you and adapts to your situation.<br><br>On the one hand, several tools offer the possibility to be fully personalised by the end user to his/her needs. In reality we see that most users don't bother to change the standard experience and tailor it to their wishes. Also this is not very dynamic, you can't change your dashboard for every different task you are doing. So ideally you would like to have a situation where the application adjusts itself to the task you are doing and carries your digital context (all the knowledge you've build up, emails, notes, bookmarks). <br><br>Should publish a blog post somewhere next week with Rick Mans on this.<br><br>On a side note, looking at your age bracket, it means that I am peaking now and soon everything is going down from now on... I am thinking about this personalisation thing already for a while, but then more in the form of a “digital context” that follows you and adapts to your situation.

On the one hand, several tools offer the possibility to be fully personalised by the end user to his/her needs. In reality we see that most users don't bother to change the standard experience and tailor it to their wishes. Also this is not very dynamic, you can't change your dashboard for every different task you are doing. So ideally you would like to have a situation where the application adjusts itself to the task you are doing and carries your digital context (all the knowledge you've build up, emails, notes, bookmarks).

Should publish a blog post somewhere next week with Rick Mans on this.

On a side note, looking at your age bracket, it means that I am peaking now and soon everything is going down from now on…

]]> By: links for 2010-02-06 « burningCat http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/comment-page-1/#comment-976 links for 2010-02-06 « burningCat Sat, 06 Feb 2010 14:04:27 +0000 http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/#comment-976 [...] Managing personalisation is more important than managing change [...] [...] Managing personalisation is more important than managing change [...]

]]> By: links for 2010-02-06 | Don't mind Rick http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/comment-page-1/#comment-975 links for 2010-02-06 | Don't mind Rick Sat, 06 Feb 2010 14:04:12 +0000 http://peter.evans-greenwood.com/2010/02/06/managing-personalisation-is-more-important-than-managing-change/#comment-975 [...] Managing personalisation is more important than managing change [...] [...] Managing personalisation is more important than managing change [...]

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